THE REALTOR is a Key Factor in the SELLING PROCESS!
321Advantage believes that choosing a competent, efficient, assertive Realtor in the current real estate environment to advise and assist Sellers through the marketing process is paramount to consummating a successful transaction.
Competent Real Estate Professionals provide significant knowledge and expertise regarding market conditions in a specific area, price structuring, professional networking and excellent negotiating skills.
The ultimate goal for every Seller is to attain the highest possible price in the shortest period of time. In order to achieve this goal a Professional Real Estate agent who teams up with 321ADVANTAGE offers a winning combination.
 

Our marketplace has changed dramatically in the past 3 years. As of the first quarter of 2008, the housing market is shaky, due  to toxic mortgages, the collapse of the subprime lending industry and the fallout that has followed. Mortgage defaults and foreclosures are adding to the glut of properties on the market, while stricter loan rules are making it more difficult for prospective buyers to attain financing. With heavy inventory still to plow through, and more foreclosures still to come, we really cannot anticipate where prices will be this time next year. Savvy Realtors who offer a State of the art marketing strategy that includes unique, impactful incentives, position themselves to achieve the highest amount of success for themselves as well as their clients. Competent Realtors appreciate the options and competitive edge 321ADVANTAGE offers. 

We realize that in a slow real estate market, sellers may experience long protracted marketing time-lines to find a qualified buyer. Buyers are struggling with rising mortgage interest rates, tougher loan underwriting qualifying standards, high prices and low affordability. Real estate investors want positive monthly rental income cash flow and a hedge against a softening rental market in the future. An over supply of competing homes for sale leaves the seller with few options except to make consistent and substantial downward asking price adjustments with the hopes of eventually selling. Very often, that doesn’t work, because the price is not the problem. Stricter lending guidelines have created an overabundance of cash-constrained or income constrained buyers for whom a price reduction provides very little help. Price reductions of tens of thousands do not have a great impact on a buyer’s monthly payment. The chart below shows that a $10,000 price reduction lowers a prospective buyer’s 30 year fixed rate monthly payment by ONLY $59.95/month. A $30,000 reduction lowers a buyer’s monthly payment by $179.86…a $50,000 reduction lowers a buyer’s monthly payment by $299.77…Savvy Realtors understand that a substantial price reduction has a minimal effect as far as expanding your pool of qualified buyers…discounting the rate/payment is so much more impactful!

In addition, multiple price reductions ultimately hurt the local value of all surrounding homes, not just the homes for sale, and diminish the equity a homeowner has accumulated over time.